The way i see it, Marketing strategies the sources of revenue, but it is sales that actually bring in the revenue

Selling is considered to be a function of marketing . When sales results are good, marketing takes credit. When the sales are bad, the sales department and sales people are blamed.

Why has selling become a bigger challenge today than it was yesterday?

1. Today a buyer has many more options.

2. Competition has also become sophisticated.

3. Media has made people more knowledgeable and aware.

4. There is a terminology called 'Caveat Emptor' which means 'Buyer Beware'. Why seller beware? This is because the seller is perceived as an expert in his field. The buyer who may or may not be knowledgeable in this area is relying on the seller's trustworthiness. Today the buyer is relying on the seller's character and competence to sell him the right product. This is where the seller's integrity is put to test.

People often complain of competition. The way i see it, if you had no competition how could anyone rate or grade you? When you have competition, if you are good, you look better and if you are bad, you look worse because people have something or someone to compare you with.

Success in selling really demonstrates the survival of the fittest. Fitness is the professionalism in a sales professional, which is a learnt trait. Isn't it a small premium to pay for a great life?

The profession of selling really is the domain of the elite. The elite professional is like the cream that rises to the top, no matter how big or small the container.