Selling is Win-Win or Lose-Lose Game
When a sale is complete and we have sold a solution to someone, it means we have helped them get rid of some pain or achieve some gain. If either of these 2 things hasn't happened, then we are doing a disservice. The buyer is deprived of a gain or continues bearing his pain, and both the seller and buyer have lost the time forever. The seller has also lost an opportunity to provide a solution elsewhere . Imagine if something could be of benefit to someone and you don't provide that benefit for investment. In that case, both of you are losing. This is called lose-lose. The seller has lost his time forever and the potential source of revenue, and the buyer has been deprived of a solution.
By completing the transaction, both parties gain-the buyer by purchasing the solution, and seller by getting paid for serving the buyer.
When a seller sells the solution, it is called win-win, because both parties end up gaining.
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